Why Your Instagram Isn’t Growing And What You Can Do About It

Have you recently started an Instagram account and joined the popular and new era of the internet? Maybe you have been on the platform for years and have been stuck at that same number? Fear not, we have all been there!  Here comes a bunch of tips you can use to your advantage to help grow your Instagram metrics.

How does the biggest Instagrammers do it on their Instagram?

How To Take Better Instagram Photos | sheerluxe.com:

That’s a question we have all been asking ourselves. Is there some secret group or society you have to join to enter the thousand following club? The answer is simple, no.

One of the things I have studied to reach a certain milestone is that it all comes down to the engagement. You can have thousand of followers and zero engagement. The bigger engagement you get from your followers, the bigger audience outreach you get and you begin to earn money. Though I haven’t hit the hundred thousand following club yet, I am on my way!

1. Feed Your Feed

Now you might be wondering if I am talking about actually posting food on the feed (perfect if you are a food blogger), but no that’s not what I am talking about.

Ask yourself – what is the first thing you notice when you visit some Instagram account? The Feed! After I became serious about my Instagram and started to work on my feed my following began to grow. One of the first things a person looks for in a potential new favorite is the color range, the filters and most importantly the content. But, if you want to succeed in Instagram you have to choose your focus niche.  What do you want your branding to be about? If you are a beauty blogger, post beauty related content and the same goes if you are in fashion. Let’s be real, no one really likes memes and silly videos of cats chasing their own tail. Remember to stick to your niche and post things that relate to your life and interests!

2. Be Serious About Your Content

If you want to go far on Instagram you have to show people you are serious about your content. Want to work with some of the bigger shoe brands? Start by posting photos like them and ask to be featured! This is a great way to grow your Instagram! The more brands and PR’s sees you taking your Instagram to professional heights, the more they want to work with you!

3. Post Quality Photos

Choose photos in good quality and come up with creative and different ways to showcase your photos on the feed. People love to discover new accounts and if you have a unique feed people will follow you. Think new, think different! If you don’t have a good enough mobile camera to take photos with, it is worth investing in a good enough camera.

4. Choose Your Main Filter

After I became serious about Instagram I am only using a specific filter which makes my photos look lighter and more vibrant on the feed. I use two apps for my photos, Afterlight and AirBrush. Remember that this is supposed to represent your Instagram. In my opinion, posting photos with different filters make the feed look messy and unorganized.

5. Engage with your followers

I can’t tell you enough how important it is to engage with your followers. I always follow my followers back (if I find their content interesting) and tend to pop in now and then to like and comment on their photos. This is the mandatory thing you need to do if you want to succeed as an Instagrammer. The more love you give, the more love you receive back!

6. Look at it as your full-time job

If you are reluctant to change your Instagram metrics I don’t think there are other ways you can grow. I think it depends on whether you want to make a living off it, or just use it as a hobby, but if you want to work with the bigger brands, go to exclusive invite-only parties and meet other Instagram people this is the way to do it. I like to think of it as a full-time job (though I am not getting paid much), but I know that in the end, it will all be worth it.

7. Sign Up To A Management

Nowadays using a management becomes more and more normal and it is the best way to find your niche target. If you don’t know where to hit your best audience and followers, signing up to a management program can really do wonders. Of course, some people may look at it as a cheating way of life, but in today’s society it isn’t and it’s the perfect opportunity for beginners to grow as a brand. I have used mine for 5 months and I am very satisfied with the service, the people, and the outcome. They have truly helped me find my best target and I have gotten so many opportunities using them!

However always make sure you do research beforehand, I do not recommend signing up to some random company.

8. Find Your Best Hashtags

I find that it helps using hashtags with fewer users. Using hashtags that have over 1 million users won’t do any justice for your account. Therefore I recommend finding less popular hashtags by using an app. I use the TagsForLikes app to find suitable hashtags.

9. Write Captions That Relates To People

Whatever it is you are posting, your feed should relate to your followers. If you are posting about a vacation you have or the newest fragrance from a specific brand, remember that it is meant to engage with your followers. Ask them questions about whether they have tried the fragrance or been to your holiday spot? This is a great way to create engagement and receive comments! According to a study using the word “comment” gives 80% more comments than not using it.

10. Approach Brands

Nothing comes to you without putting any work into it. If you want to work with a specific brand I recommend sending them an email or direct message. Not every brand has the time to see every feed there is on Instagram, therefore it is always a trick in the book approaching them first. This does not only show them your feed, it also shows them your work ethic and interests in working with them!

I hope you find my tips helpful and wish you best of luck growing your accounts 🙂

If you want you can follow my Instagram here 


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Cecilia K


Celia, 23-year-old fashion, beauty and lifestyle blogger. For any inquiries contact@brandobeauty.uk

  • Carla

    I think quality photos and engaging with your following and also those that interact with you are probably my two top tips with Instagram; they have certainly helped me 🙂

  • Nice article. I agree with your opinions on engaging with other accounts and following accounts back, that has helped my account grow a lot. Thanks for the tips re the filters, I’m off to take a look 🙂

  • I have managed to finally nail the editing and look and feel of my feed. Even if the pictures are entirely different, at least they’ll have the same look!

    I don’t have the courage to approach brands as my following is still so low but am hoping to break 1000 by the end of the year.

    I always engage with people both in and out of my feed but it doesn’t seem to be making a difference right now.

  • Elodie

    Thanks for the tips! I could sure use them! I have always used only one filter at a time on my feed, even back when Instagram first came out but I do agree that I don’t really have a niche nor do I post regularly.

  • This was super helpful, thank you lovely 🙂 x


  • Mummy Times Two

    Great advice. I put off joining Instagram for a long time, but quickly found it was my favourite social media. Six months in I have almost 6000 followers, all organic. You can do it, it’s all about beautiful photos and lots of interaction.

  • This is some great advice, I totally notice a difference when I get into the swing of posting when it comes to follower numbers gradually rising.

  • Mellissa Williams

    This is fantastic advice – I’ve really working on my Instagram recently and have been doing some of these – it really works!

  • Jenni Grainger

    These are great tips and I love the filters you use. My feed is a mixture of food and my son

  • Hannah Latoya Bond

    These tips are great as i could use some of them myself, my instagram seems to be stuck on a certain number

  • Laura

    I love your instagram, one of my favourites that I follow for sure! xxx

  • Melanie Williams

    I have still not joined instagram yet, I must do this. Some great tips here 🙂 x

  • Jennifer Eastwell

    Thank you for this! i have been wondering recently how i can grow my account!

  • Deborah Nicholas

    oh fabulous thank you for hte tips im trying to grown mine at the minute and keep getting stuck on certain numbers!

  • Thank you for these tips. My instagram just tends to hover around the same number for weeks!

  • francesca

    These are all fab tips!! Thank you!! Instagram is so difficult and I’m really feverous at approaching brands myself!!

  • Lauretta

    These tips are really helpful. I will definitely do all of these. You’re right, you should focus on your niche.

  • Donna

    Well I found this so useful! i have 60k on facebook and only 1100 in insta and i find it a struggle! Thank you!

  • Helen Clark

    Instagram is such a hard platform to grow. These all seem really helpful so I will definitely try giving them all a go.

  • Hungry_Healthy_Happy

    Lots of great tips here. Sadly Instagram has a mind of its own sometimes with shadow bans and such.

  • I find Instagram is my hardest platform to grow, but this guide will hopefully help me. Thanks for sharing x

  • Instagram is my favourite social media channel- I love trying to grow it!

  • shoshana sue

    With the recent shadow bans Instagram has been so frustrating, I at once even switched off the account.I will try out the tags for likes app and see how it goes. Great points.

  • The shadow ban has been killing my engagement! What management system do you use? Now that Archie is gone I feel lost!

  • All of these are very good tips. I’ve had my instagram for probably more than 3 years now and I must say I haven’t taken it as a full time job, but I should 🙂

  • Some good tips there, I know it all works but I love my Insta being about my life and what works for me so not sure I could sign up to just one filter or a specific look.

  • Nayna Kanabar

    This is a very useful post ! I am book marking for future reference..

  • Some good advice but I see you also participate in Follow for Follow threads as well, so do you feel that works also?

  • Jivi

    Thank you so much for sharing your secrets with us! Definitely going to have to look into creating a uniform views for all my pictures.